Content Design at Twitter
As a Senior Content Designer at Twitter, I led a number of key internal and external projects to boost revenue, engagement, and improve process.
Creating the Product Writing Style Guide
A pre-roll ads redesign that resulted in a 50% increase in watch-through rate, a key metric for our customers
And, my favorite project, building Twitter’s first in-app audio platform, Spaces
I worked closely with User Experience Research, Product, Engineering, and Design team members to name, define voice and tone, design user flows, and write copy for everything from in-app product marketing, settings, onboarding, and beyond. Here are a few of my favorite screens:
