Email marketing with Hatch

Driving delight (and sales) for the new Hatch Baby

When it came time to launch Hatch’s new-and-improved baby sleep savior, Hatch Baby, the team tapped Art Director Alex Mata and I to deliver a series of marketing emails to get new parents to bring home better baby Zzzs.

We drilled deep into the brand guidelines, research on what new parents want and need, and the ins and outs of the product. The result? Emails that oozed brand vibes, positioned Hatch as a trusted partner in baby sleep, and made clicking that CTA irresistible.