Merrick Petcare, one of Purina’s portfolio companies, developed a new brand identity. I worked with their team to bring it to life.

The genius team at Checkmark, Purina’s in-house agency, developed a new brand concept for Merrick Petcare: the Purrfect Bistro, a cat cafe that serves seven distinct cat characters, each with a discerning palate.

I worked with the team to develop recurring content categories and messaging strategy, concept posts, and write the copy.

Here are a few of my favorites: